Magazine Ideology

My magazine is aimed at males and females aged between 17-24. Majority of them are in education such as college or university, however some of them are working, or have just come out of university and are searching for work. The genres featured in the magazine are varied; however classic rock is mostly featured with bands such as Def Leppard, The Who and AC/DC. The other bands featured that wouldn’t be classed as classic rock could vary from Gorillaz to Red Hot Chili Peppers. The intended audience like to listen to a variety of music ranging from old to new, but they have a big appreciation for music that was made with passion, rather than just making something up quick on a computer without much thought given to it. They believe that being themselves is more important than being mainstream and don’t worry about being extremely popular amongst a group of people. Thus meaning they don’t feel it necessary to listen to music such as R&B or rap because they feel as if most of it isn’t made with talent and doesn’t excite their ear holes. The intended audience will use social networking sites such as Facebook to keep in contact with each other. Majority or teenagers and young adults use social networking as a way of knowing what each other are up to and organising events. Facebook would be a good concept to include in my magazine, e.g. having a “like” page for the magazine.
The name of the Magazine is Unchained. The reason it’s named this is to represent the magazine as being a little different from other classic rock magazines, being aimed at a younger and sophisticated audience that appreciate good music and know how to be independent. It also brings in genres that maybe have been forgotten about like Rock & Roll which are still appreciated by people, including teenagers and young adults. It releases to its intended audience more genres to them, and allows them to take a bigger interest in music rather than the usual music that they listen to. By connecting people with old music that’s new to them, it could incorporate with their emotions and create a desire to read more of the magazine and be quite interested.
Music magazines that I have drawn inspiration from are “Q” and “Uncut”. I feel that both magazines have featured a variety of genres over the year’s e.g. Uncut magazine featuring Bob Marley and Q magazine featuring AC/DC. And this is a good approach to make sure that readers can get the most out of music and appreciate it fully, but also discover new bands and artists that they hadn’t known about previously. My magazine will feature similar concepts, however it will be aimed at a younger audience and will be styled around meeting their needs such as venue reviews (so they know where’s best to go to gig). And a wider range of genres. The design of my magazine will be similar to Uncut, it will use black and white images, but a colour scheme that catches the eye will be used to draw the intended audience in. Colours such as red, white and yellow. I know that this will appeal to an audience aged between 17-24 as I myself are interested in this type of music and different genres, as are my friends. Also, magazines featuring classic rock are aimed at an older audience rather than a younger one. I believe there is a gap in the market for this magazine as many young people would want to read it rather than reading magazines aimed at an older audience, it would also feature things that would interest a young person such as a free CD.
It would be good for the magazine to come in to circulation as there aren’t magazines that feature genres such as classic rock that are aimed at younger people. It would create a wider audience and allow more people to come together and listen to the music together e.g. at gigs. It would make everyone feel more involved in something that they have a passion for rather than being secluded from it and being pushed elsewhere to go and listen to music.