Publishing Houses

Bauer Media

Bauer Media is Europe’s largest privately owned publishing group. The group offers over 300 magazines in 15 different countries; they are a worldwide media empire. They also provide for television and radio stations. Bauer Media is a multi-platform UK-based media Group. Their two main offices are based in London and Peterborough in the UK. Bauer distribute three music magazines: Kerrang, Mojo and Q.


IPC Media
IPC Media produces over 60 iconic media brands. Their print alone reaches two thirds of women based in the UK and 42% men in the UK. Overall reaching almost 26 million UK adults. They distribute two music magazines: Uncut and NME. They compete with Bauer with music magazines as well as other magazines such as Look and other chat magazines. Majority of magazines are aimed at women.

I will use IPC media to distribute my magazine. This is because they have similar music magazines to what mine is e.g. Uncut and NME, which means the genre of music is familiar and would be more likely to be bought. I also feel that there’s a gap in the market for my magazine. My magazine is aimed at a younger generation of people who enjoy classic rock and other sub genres and have an overall deep appreciation for music. It would be a good opportunity to unleash my magazine and enlighten young adults and give them more information about the artists they listen to.